SmartTix
Tampa, Florida
SaaS Ticketing
AWS Control Tower, AWS Lambda, Amazon API Gateway, Amazon RDS, Route 53, CloudFront, Amazon S3, IAM, AWS Secrets Manager, Amazon EventBridge, AWS X-Ray, Terraform, GitHub Actions, Auth0
SmartTix, a SaaS ticketing provider, partnered with Avahi to modernize and automate the deployment of its cloud infrastructure on AWS. Facing challenges with customer onboarding and infrastructure scaling, SmartTix required a secure, modular, and reusable multi-tenant architecture. Avahi designed and delivered a robust, automated landing zone using AWS Control Tower and Terraform, streamlining environment provisioning and enhancing governance. This enabled SmartTix to scale rapidly while maintaining centralized management and operational consistency.
SmartTix is a Florida-based SaaS company providing online ticketing solutions for events, venues, and organizations. Its platform supports high-volume transactional workloads and requires dynamic scalability and security. As SmartTix expanded its customer base, the need for a scalable, automated, and secure cloud foundation became critical to delivering reliable services.
SmartTix’s legacy infrastructure presented scaling limitations and required excessive manual effort to provision new customer environments. Each client needed logical isolation for security and operational clarity, but without automation, deployments were slow and error-prone. Furthermore, managing environments across staging, development, and production lacked the centralized governance needed for rapid growth. Without addressing these issues, SmartTix risked reduced deployment velocity, inconsistent infrastructure standards, and mounting technical debt that could slow down customer onboarding and product innovation.
AWS offered SmartTix the scalability, automation capabilities, and security needed for its SaaS platform. AWS Control Tower enabled the setup of a multi-account landing zone with centralized governance, billing, and policy enforcement. Integration with services like Lambda, API Gateway, and Amazon RDS provided a robust and serverless-friendly environment. AWS was also selected for its support of Infrastructure as Code and seamless service orchestration.
Avahi, an AWS Premier Tier Services Partner, was selected for its deep technical expertise in cloud-native design and automation, as well as its proven track record with MAP Lite Mobilize projects. Avahi’s experience in building scalable SaaS architectures using Terraform and GitHub Actions gave SmartTix confidence that their infrastructure would be secure, modular, and future-proof. Avahi’s phased approach, detailed documentation, and comprehensive handoff process ensured minimal disruption and long-term maintainability.
Avahi executed a multi-phase project with a focus on automation, security, and operational efficiency. The solution included:
– Landing Zone Design and Implementation: Avahi designed and deployed a Control Tower-based multi-account structure to isolate environments per customer and per workload stage (dev, test, prod), enabling centralized governance and billing.
– Infrastructure as Code with Terraform: Avahi developed reusable, parameterized Terraform templates covering VPCs, IAM policies, security groups, Lambda functions, API Gateway, RDS databases, Route 53, CloudFront, and Auth0 SSO integration. Templates followed AWS Well-Architected Framework principles.
– Automation and CI/CD Integration: A CI/CD pipeline was built using GitHub Actions to automate infrastructure deployment across environments. Customer onboarding automation was included to enable rapid provisioning with minimal manual steps.
– Security and Governance: The project implemented version-controlled IaC modules with detailed documentation and validation checklists. Security best practices were enforced using IAM roles, encryption templates, and isolated network configurations.
– Documentation and Enablement: Avahi delivered detailed operational runbooks, deployment guides, and conducted knowledge transfer sessions to ensure SmartTix’s team could manage the infrastructure independently post-handoff.
– Multi-account architecture and automation design
– Terraform templates for all infrastructure components
– CI/CD pipeline with GitHub Actions
– Customer onboarding automation
– Security controls and governance templates
– Final documentation, runbooks, and knowledge transfer
SmartTix now has a scalable, repeatable infrastructure that can provision new customer environments quickly and securely. The automation drastically reduced manual errors and deployment time, while centralized management improved governance and visibility across accounts.
– 100% Infrastructure as Code coverage for defined components
– 90% reduction in manual onboarding tasks
– 3 environment tiers (dev, test, prod) templated and validated
Founder, Bravo Foxtrot
