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Groopview Accelerates Real-Time Social Insights with Avahi & AWS Nova

Client

Groopview, Inc.

Location

Philadelphia, PA

Industry

Media & Social Engagement Platform

Services & Tech

Amazon Neptune, Amazon Bedrock (Nova Pro), Amazon RDS, AWS Lambda, Amazon API Gateway, Amazon S3, Amazon CloudWatch, AWS IAM, Amazon Kinesis

Project Overview

Groopview, a social-streaming startup, needed to turn millions of user interactions into instant, privacy-safe insights. Its legacy stack couldn’t deliver graph-style queries or sub-second responses. Avahi built a GenAI-powered social-graph platform on AWS that marries Amazon Neptune with Amazon Bedrock’s Nova large-language model (LLM). The result: rich, conversational answers in under a second, airtight data security, and a foundation that scales as engagement grows.

About the
Customer

Groopview, Inc. is a Philadelphia-based media-technology company that lets fans co-watch live sports and entertainment while chatting in real time. Success hinges on understanding who is watching, how they interact, and what content drives community.

The
Problem

As Groopview’s audience ballooned, its relational database struggled to model complex relationships—friends, influencers, affinities—and to answer questions such as “Which Lakers fans in Chicago also follow anime?” Daily ingest volumes and privacy regulations compounded the pain:

  • Slow, multi-second query latencies risked real-time features.
  • Personally identifiable information (PII) had to be hashed yet still support meaningful analytics.
  • Marketing and product teams lacked a friendly way to explore the graph in plain English. Failure to fix these gaps would stall user growth and monetisation opportunities.

Why AWS

AWS offered fully managed services purpose-built for Groopview’s needs:

  • Amazon Neptune delivers a high-availability, fault-tolerant graph store that handles thousands of concurrent Gremlin queries.
  • Amazon Bedrock provides serverless access to the Nova LLM, eliminating model-hosting overhead while meeting strict data-residency controls.
  • Native integrations with AWS Lambda, RDS and CloudWatch simplified ETL, orchestration and monitoring—accelerating a six-week delivery window.

Why Groopview Chose Avahi

As a Premier-tier AWS Partner specializing in AI, Avahi brought:

  • Deep graph-database expertise plus certified Bedrock/Nova experience, ensuring the right blend of performance and cost control.
  • Proven accelerators that cut typical graph-project timelines in half, aligning to Groopview’s six-week market deadline.
  • A security-first approach—hash-mapping PII in Amazon RDS and enforcing least-privilege IAM—instilling confidence with Groopview’s legal team.

Solution

Avahi implemented a two-path architecture (see diagram) :

1. Data API Path

  • API Gateway → Lambda parses incoming events, hashes sensitive fields, stores mappings in Amazon RDS, and creates nodes/edges in Amazon Neptune.

2. User Query Path

  • Clients post natural-language questions to API Gateway. Lambda looks up hashes, invokes Nova via Amazon Bedrock to translate the question into Gremlin, executes it on Neptune, then asks Nova to summarise the result in plain English before returning the response.
  • Amazon CloudWatch dashboards track latency, errors and usage patterns; alarms notify engineering of anomalies.

This serverless design scales automatically, keeps costs predictable, and maintains sub-second end-to-end latency.

Key Deliverables

  • Production-grade social-graph schema and Neptune cluster
  • Real-time ETL pipeline (Lambda, Kinesis)
  • Natural-language Query & Summary API powered by Nova
  • PII hash-mapping service in Amazon RDS
  • Observability stack (CloudWatch metrics & alerts)
  • Security hardening: IAM roles, encrypted data-at-rest/in-transit
  • Knowledge-transfer workshops & runbooks
Explore Our Services

We highly recommend Avahi as a reliable and innovative technology partner. Their expertise in cutting-edge technologies was instrumental in building our Proof of Concept (PoC) and developing our Minimum Viable Product (MVP). Avahi consistently delivered high-quality solutions on time while maintaining a collaborative, responsive approach. They went beyond expectations by identifying opportunities for enhancement, ensuring scalability and compliance for our law enforcement-focused products. Avahi is the clear choice if you need a tech partner with industry knowledge, professionalism, and a commitment to innovation.

Brandon Puhlman

Founder, Bravo Foxtrot

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